Marketing Officer

Qualifications for the Marketing Officer Job

• Bachelor’s Degree in marketing
• Professional Training in Marketing would be an added advantage
• Over 3 years’ in a similar/related role, preferably working in a Hospital

Marketing Officer Job Key Duties and Responsibilities

• Coming up with a Marketing strategy for Hospital.
• Increasing revenue through enrolling new corporate clients and consultants.
• Coordinating events within the Hospital as a revenue line.
• Identifying marketing opportunities by identifying consumer requirements, ability to conduct a SWOT analysis, and establish targeted market share.
• Improving product/service marketability and profitability by researching, identifying and capitalizing on market opportunities.
• Enhancing social media presence of the Hospital
• Identifying product/service improvements or new products/services by remaining current on industry trends, market activities and competitors.
• Creating awareness of the Hospital in the market for proper positioning.
• Preparing promotional event flyers for Hospital Events.
• Confirming with HODs on the upcoming events and posting them on the website and social media platforms.
• Developing customer satisfaction programs.
• Improving total quality of the Hospital in liaison with other managers.
• Ensuring awareness of the Hospital events and services to the existing members.
• Maintaining and updating information on the Hospital’s website.
• Preparing and supervising the production of publicity brochures, handouts, direct meal leaflets, promotional videos, photographs, films and multimedia programs.
• Managing Media and information dissemination.
• Any other duty as may be assigned from time to time.

Competencies & Interpersonal Skills

• Negotiating skills
• Public relation skills
• Good communication skills
• Good interpersonal skills
• Customer care skills
• Creative and innovative
• Assertive and focused person
• Sales and marketing skills

How to Apply

All interested candidates are requested to read the attached job description and send their application to hr@stfrancishospital.or.ke by Wednesday 22nd February 2017

Please mark the job title as your subject on the application letter and attach detailed Curriculum Vitae